New Way for Ipsos!

Ipsos has launched its Global “New Way” programme some months ago. “New Way”, that now has reached Hungary, includes four key themes:

  • Simplifying organizational structure and governance.
  • Clarifying priorities and values, together with an overhaul of the performance evaluation systems of teams and individuals and, consequently, of the criteria for awarding performance-related compensation (cash and free shares).
  • Redoubling efforts to develop solutions linked with the issues of market digitalization, notably with the creation of Ipsos Connect which coordinates Ipsos’ competences and services in the measurement of media, communications and brands. Ipsos Connect will manage all issues related to the interactions of content/channels.
  • Increasing and rechanneling investment expenditure to bring "new services" and services managed centrally, at least in their launch and maturity phases, to market more quickly.

As part of the organizational restructuring, Ipsos is regrouping many of its country organizations into geographic clusters. One of those clusters is the Central European one which includes Czech Republic, Slovakia and Hungary. The new cluster as well as our company, Ipsos Hungary will be managed by Radek Jaluvka. Radek has 20 years experience in market research and has managed to develop Ipsos Czech and Slovakia to a bold market leader in those countries with cumulated annual revenue of 15 million EUR. Tamás Géczi, former CEO of Ipsos Hungary will leave Ipsos early June, however until then he supports the new management in the transition process.

Radek Jaluvka said: “Clusterization is not just a restructuring exercise. This should bring benefits to each of the global, regional and local Ipsos clients in each of the cluster countries via new tools, applications, research technologies, better knowledge sharing, and enhanced servicing. I’m delighted to work with our talented Hungarian team to provide the best class service to our clients in Hungary.”

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of € 1.669,5 million (2.218,4 M$) in 2014. With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Visit / to learn more about Ipsos’ offerings and capabilities.


More information

Katalin Holub
PR manager
+36 20 922 6431